AI Insights · Timothy · April 2021
Q1 2021 Performance of Top Film & Television iOS Apps in France
A look at the performance trends of the leading Film & Television iOS applications in France during the first quarter of 2021, showcasing download and user engagement statistics.
In the first quarter of 2021, France's iOS platform saw varying performance among the top Film & Television applications. Sensor Tower's data provides a snapshot of these trends, revealing insights into user preferences and app engagement.
Netflix remained a strong contender in the French market, with its revenue peaking in early January at approximately $338K before a general declining trend to about $253K by the end of March. Downloads also saw a decrease from 94K in the last week of December to 39K by March's end. Despite fluctuations, weekly active users remained robust, starting at 4.8M and ending the quarter around 4.5M.
Amazon Prime Video showed a more stable revenue performance, beginning at around $45K and reaching a peak of approximately $58K in early March. Downloads for the app saw a decline from 63K in late December to 35K at the close of the quarter. Weekly active users started at 553K and showed a slight decrease to 498K in the last week of March.
The Disney+ app experienced significant revenue spikes, particularly in mid-January and early March, with its highest revenue at nearly $365K. Downloads followed a downward trend from 71K to 26K, while weekly active users showcased volatility, peaking at 1.37M in late February before settling at approximately 1.13M.
For SFR TV, which maintained a revenue of $0 throughout the quarter, downloads had a remarkable surge in early March, reaching a high of 125K from a starting point of 10K. This app's weekly active user base also saw a peak of 136K in the same period.
Lastly, 6play showed modest revenue growth with numbers ranging from $2K to nearly $3K over the quarter. Downloads hit a high of 43K in late February, while weekly active users saw their peak at 253K in mid-March.
Exploring these performance metrics provides an overview of the dynamic landscape of the Film & Television category on iOS in France. For more detailed insights, Sensor Tower's platform offers in-depth analysis of app trends and user engagement.
